GoRadio is an online radio network comprised of four unique lifestyle worlds: Meta, home to harder alternative; Downhome, featuring folk-tinged tunes; Indigo, for independent up-and-coming music; and #AllIn, a pop-party mix station. We created logos that reflect each of these worlds while complementing each other aesthetically. After developing the look and feel of GoRadio and its substations, we created stationery, promotional materials including stickers and t-shirts, and designed and developed a website where users can stream music and read content relevant to their musical interests and lifestyle brand of choice.