Smorgasboat is a party cruise that benefits City Harvest, with food and refreshments from local vendors. For this fundraising event, we devised a fun, conceptual logo. The identity features an anchor with a fork spearing a hot dog, incorporated into a life preserver-shaped crest with a nautical color palette and playful typography lockup. This logo was applied throughout the event branding, including save the date postcards, a minisite, Facebook page, t-shirts, signage and a custom hand stamp.